Dear readers,

FutureThe recent upsurge of interest you’ve shown in the benefits of in utero reading has been very exciting for us to watch, as has been the continuing stream of scientific research into the subject.

Now we’re asking ourselves: What will transform this interest into a movement? And we think the answer is: lots more anecdotal evidence from parents themselves, not to mention grandparents and others closely involved in the pregnancy and birth.

So we’re putting out a call, urging you more strongly than ever to give this practice a try,  to add to the body of informal research and watch how the movement grows. Will the next generation be even more sensitive, curious, and intelligent than the last?

HappyTo make it really easy for you, we’re offering a crazy discount on our beautiful board book, Can’t Wait to Show You, created specially for reading to the baby in the womb.

From now until August 10, use promo code 2V39994M for a full $5 off every purchase on Amazon!

And don’t be shy about reporting your experiences with us! You can share your stories, maybe even your before-and-after photos, via a blog comment, email, Facebook, Twitter, or Amazon review.

Now, just in case you need more motivation to overcome a bit of skepticism, or even a feeling of awkwardness about reading to an unseen listener, here is a quick review of the benefits of reading to babies before and after birth. . .

FamilyAn abundance of research over the last several years has shown that babies in the third trimester of pregnancy can hear and recognize words spoken by their mother (and father and others, too), and remember them after birth. There is conclusive and compelling evidence showing that the benefits of reading to your baby before birth are immediate and long-lasting.

Your baby will become familiar with your unique voice: Research shows that babies recognize the voice of their mother at birth and can distinguish their mother’s voice from that of a stranger.

LoveBonding with your baby prenatally benefits his future health and emotional well-being: When a pregnant woman feels love for her expected child in the womb, she releases endorphins (“feel good” hormones), which trigger the same hormone release in the baby. The result is a baby who has unhindered physical, cognitive, and neurological growth, and who is born with a general sense of safety and well-being.

When you take time to relax and read, your baby relaxes, too: When an expectant mother’s heartbeat and breathing slow down, her baby responds physiologically, endocrinologically, and neurologically. These responses have a positive effect on the baby’s growth and development.

Your baby will begin to learn language: Hearing speech patterns and rhythms in the womb begins to teach babies their primary language.

RaptA familiar, rhythmic story will soothe your newborn: Newborn babies show a clear preference for the rhythm and melody of a song or poem that they heard regularly from the womb. Babies actually remember a rhythmic poem or story that they heard during the last trimester for up to four weeks after birth, and they’re measurably calmed by that familiar story.

The more words your baby hears, the better adjusted and more successful she will be in life: There is a direct correlation between the amount that parents talk to babies and their academic and social success. The more words a baby hears in the early years, the more advanced her language and literacy development will be in the future.

SharingReading to your child before and after birth strengthens family and social bonds: Establishing a routine around reading creates a sacred, centered, regular time devoted to you and your child. This helps expectant parents and siblings develop a relationship with the baby before birth, easing the transition into parenthood and siblinghood. In the bigger picture, family reading helps establish a culture in which literacy and language are a priority.

The American Academy of Pediatrics recommends that parents read to their baby as early as possible: Establishing a regular reading routine before birth is one of the very best things parents can do for their children, and at last there’s a book especially designed for the purpose! Can’t Wait to Show You: A Celebration for Mothers-to-Be, has all the research-recommended ingredients for inspiration and success:

  • The rollicking rhythm and rhymes are easy to read and will be soothing music to baby’s ears.
  • Visual appeal for the newborn: This bright and colorful board book will capture baby’s attention, and the chunky design and easy-to-grasp pages are baby-friendly.Enjoy
  • The sweet verses and illustrations allow the expectant mother to celebrate this time of joyful anticipation.
  • As a fun, unique bonus, this sturdy board book, made in the USA, is uniquely shaped to rest comfortably over the pregnant belly and then over the newborn’s belly when he or she arrives!
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